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Perfume brand design example image of the Moss & Brooke perfume packaging design. In a heavy square glass bottle with a gold lid, the perfume has a cream coloured label with gold foil detailing. Perfume brand design example image of the Moss & Brooke perfume packaging design. In a heavy square glass bottle with a gold lid, the perfume has a cream coloured label with gold foil detailing.
Brand identity case study image of the HeartRadience essences. The image shows the pink-labelled packaging design dropper bottles on white stones in front of a pink background. Rebranding case study image of the HeartRadiance brand of chakra spray mists on a stone in a deep blue background. The blue glass dropper bottles feature rich colours and form a rainbow.
Soap Cult Australia business cards as the thumbnail of my brand design portfolio. The cards are a black stock and feature red metallic foiling. Soap Cult Australia business cards as the thumbnail of my brand design portfolio. The cards are a black stock and feature red metallic foiling.
Maker brand design portfolio showcasing several pages on the Kitiya Palaskas Shopify website pages. Colourful design and fun typography is displayed on a Macbook screen that sits in a colourful paper landscape. Maker brand design portfolio showcasing several pages on the Kitiya Palaskas Shopify website pages. Colourful design and fun typography is displayed on a Macbook screen that sits in a colourful paper landscape.
Brand designer portfolio image of Parallel coffee blend belly bands. The design features bold but easy to read typography and space supporting graphics. Brand designer portfolio image of Parallel coffee blend belly bands. The design features bold but easy to read typography and space supporting graphics.
Soap brand design portfolio styled image of The Boldest Co’s lip-balms. The tin packaging features bright colours and mid-century inspired design and is surrounded by decorative lemon and mint garnishes. A Brand design portfolio mockup that shows a The Boldest Co brand brand photography. The product range featured is the ‘Just Dessert’ line so a liquid soap and bar soap are shown floating in a purple bath bomb haze.
Brand designer portfolio image of the Live A Love Riot Facebook page. A macbook sits in front of a blue curtain and shows the elegant brand photography combining with custom logo design. Brand designer portfolio image of the Live A Love Riot Facebook page. A macbook sits in front of a blue curtain and shows the elegant brand photography combining with custom logo design.
Soap rebranding case study image of Moss & Brooke range of candles in a dark moody background. The glass jars feature black labels with gold botanical detailing and ornate typography.Rebranding soap case study image of Moss & Brooke range of candles in a dark moody background. The glass jars feature black labels with gold botanical detailing and ornate typography.
Strategist brand identity case study image of Sarah Stanford’s content affirmation cards. Featuring bold typography and mid-century inspired shapes, the gradient aesthetic cards serve as thank you notes. Strategist brand identity case study image of Sarah Stanford’s content affirmation cards. Featuring bold typography and mid-century inspired shapes, the gradient aesthetic cards serve as thank you notes.
The ‘Femme AF’ product variations of The Boldest Co feature pink detailing. The products are sitting in water and are surrounded by lemons and flowers. The ‘Femme AF’ product variations of The Boldest Co feature pink detailing. The products are sitting in water and are surrounded by lemons and flowers.
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Brand strategy and design for the

Less Mundane
More Unusual

A gif of the Obscurio & Co. beetle gif changing between two blue tones.
A custom brand illustration on a light blue background of assorted blue shapes and textures.

Small, niche or unique businesses— You don’t belong in a generic box. Your brand shouldn’t put you in one.

You deserve a brand that celebrates what makes you great. 

A brand that meaningfully connects to your audience.

A brand that strategically positions you in the marketplace.

A brand you’re proud to share with the world.
Here's how we make it happen
Obscurio & Co. brand designer Laura Richter headshot. This strategic logo designer has split blue and green hair, large black-framed glasses and is wearing green resin snake glasses and a black dress in front of a dark green background.
The word 'Laura" appears in multiple typefaces in black

You guessed it, it’s me, Laura Richter. The detail-obsessed designer slash curio-inspired artist behind Obscurio & Co.

I specialise in small businesses, good brand strategy and thoughtful design. 

And at Obscurio & Co. I create strategic, functional and aesthetically exciting brands with a twist of the unique. 

Think rich, multi-dimensional, layered visuals. Flexible, asset-heavy designs. And brand identities with a tonne of customisation and personality that cover the full scope of the rainbow— from explosions of colour and pattern to luxe, minimally sleek vibes.

My absolutely normal hobbies and interests include ghost tours, Eurovision and impractically small cocktail glasses.

If your small business is here to shake things up—I have the right brand cocktail to help you do just that (and a whole collection of impractically small glasses for serving).

Shaken not stirred

Learn more about Laura here
unexpected ✸ unusual ✸ unconventional ✸ uncommon ✸ unforgettable ✸ undeniably unique ✸ unexpected ✸ unusual ✸ unconventional ✸ uncommon ✸ unforgettable ✸ undeniably unique ✸ unexpected ✸ unusual ✸ unconventional ✸ uncommon ✸ unforgettable ✸ undeniably unique ✸ unexpected ✸ unusual ✸ unconventional ✸ uncommon ✸ unforgettable ✸ undeniably unique ✸

unexpected ✸ unusual ✸ unconventional ✸ uncommon ✸ unforgettable ✸ undeniably unique

Featured Work

Parallel

Brand designer portfolio image of a light blue Parallel mug emerging from a yellow background, an arm wearing a denim jacket emerging from a hole.

The Boldest Co.

Soap brand design portfolio styled image of The Boldest Co’s full range of products. A soap box, shower gel, hand wash and bath bomb are submerged under slightly soapy water.

The Quirky Cup Collective

Wicker Darling

Brand designer portfolio example of the Wicker Darling custom thank you card design. The front of the card is inspired by a vintage postcard with the phrase ‘greeting from fabulous Melbourne’ alongside an orange illustration.

Kitiya Palaskas

Maker brand design portfolio showcasing several pages on the Kitiya Palaskas Shopify website pages. Colourful design and fun typography is displayed on a Macbook screen that sits in a colourful paper landscape.

Curiosity stoked?

Explore more projects
A unique brand collage created as part of the Obscurio & Co. brand identity designer. On a cream background, a merged image of a woman and a crow is detailed.

Aesthetically exciting visuals are just the tip of the iceberg

Beneath the surface lies a deadly combination of personality, creativity, function and strategy that work with your visuals. The result? A brand that doesn’t just look good but that creates the right opportunities and outcomes for your business.  
Explore Services

Stop it, you’re too kind

  • I feel like a weight has lifted off of my shoulders. Something that I never imagined being able to do was done seamlessly and it was done well. My branding now aligns with my products and my website is a representation of the brand as a whole!

    I feel more confident and like the brand truly represents who we have evolved into over the last 10 years. Laura has well-rounded knowledge on so many things and an have amazing taste in design. A jack of all trades! Which makes your work so so amazing because you can see it from a lot of different perspectives.

    So in summary, Laura kills at what she does.

    Sydonie Baldissera

    The Quirky Cup Collective

  • We feel completely inspired by the possibilities that Laura has opened our eyes to. As a result of our new branding we have a renewed sense of direction, new energy and passion, as well as a totally new vision for our company.

    More than anything, we value Laura’s ability to upscale a business and understand its future needs better than we could, at that time. Her vision far exceeds the aesthetic qualities of a brand, bringing with it careful consideration towards usability, inclusivity, practicality and most of all, authorship – the end product really felt like it was ours, as if we had always known that this new version of our brand was there.

    Grace Meredith

    HeartRadiance

  • I didn't expect my brand to be a foundation for everything I create in my business. I didn't anticipate me leaning on it as an anchor. It's just so much more than I understood in the beginning.

    Your excitement and understanding of my business was so beautiful. I appreciated that you could see my vision right away even though for me, it was more of an energy than a vision at that point.

    Your level of detail is amazing. I was blown away by what you delivered. It was beyond any expectation I had.

    Vicki Garcia

    Live a Love Riot

  • There’s peace in my brain that the website is the best it can be for our community. And peace in my brain that my brand has a solid strategy in place to succeed and survive.

    Laura took extra time and care in understanding our goals and researching competitors to create the best solution and strategy for us. We reviewed all elements of the business, not just the digital parts. Laura provided infrastructure for us to make future improvements and additions to the website with ease, as we grow and are ready for them.

    Jessie Short

    Stash World

  • If I hadn't been able to secure professional services and the resources Laura provided me with, I probably would have just closed the business down. It is a passion project and I now feel excited to continue working on it. I feel like my ship has a rudder!

    Laura asks for feedback at each stage and with her knowledge and skills adapts your vision to become a professional brand. It would be very easy for Laura to take exactly what you are saying and not overlay her professional knowledge, but she knows that this isn't what customers are looking for - they want something that stands out, has an identity, is polished and looks like it has merit beyond your own ideas. 

    Jocelyn Robinson

    Love Always Classroom

  • Working with Laura distilled and clarified everything. The confidence I got from the process allowed me to make bolder choices, to take positive risks that set us apart. Parallel would be a shadow of what it’s bloomed into if I hadn’t worked with Laura.

    I am so much more confident. I knew we had a great idea, that we were filling several niches in the market, and that we had the skills to make the day-to-day work. But having such strong branding and strategy has made marketing so much easier. I have impactful imagery that supports storytelling because of you.

    Luna Lee

    Parallel

  • Laura is like a gold panner, sifting through to find the little specs of light, and turning them into something complete.

    There is less second-guessing “is this good” or “does this look professional” because I know it does.  Because Laura made me think deeply about the brand and what I wanted to put out into the world, we also made the decision to shift from a business name to operating under my own name.

    With my name at the front, and a visual style that instantly communicates what it feels like to work with me, it does feel more comfortable. The more I think about it, the best I can describe it is feeling “at home” in the brand.

    Sarah Stanford

  • It's an entire system rather than just a new logo on a business card, you get an entire custom framework and it just makes things *easier*

    You’re incredibly thorough and thoughtful, and you’d pick up on everything I said when we chatted. You really wanted to know everything you could, and that level of attention gave me so much confidence in how much you cared.

    It’s beautiful, it has a clearer identity than it did before. I feel special packing up orders!

    Eden Todd

    Edenki

Get clear + confident in your business.
Get surprised + inspired by your brand.
Get Obscurio & Co.

A custom gif for brand designer Obscurio & Co.- a blue blobby shape shaking with the words 'enquire now' on it.

I am fortunate to live and carry out my work on Turrbal land, where sovereignty was never ceded. This land always was, and always will be Aboriginal land.

I am welcoming and accepting of people from diverse backgrounds and identities, and strive to create an accessible and inclusive environment for all 🏳️‍🌈

Products, brand identity, Shopify design and everything by me. Development by Lyndon Moore. Website copy by Anna Rogan. Brand headshots by Jill Kerswill.

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a cat version of laura
a cat version of lyndon
a cat version of anna
a cat version of jill